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Scholastic 

Virtual Exhibit

SCOPE
SCOPE
TOOLS

Due to Covid 19, the 2021 Scholastic Regional Art Award could not be held in person at Uhart, so we brought it virtual.

Web Design

Visual Identity Design

Web Development

Photoshop

Illustrator

Wix Editor

The Challenge

A client acquired through the University of Hartford Art School, I had the opportunity to work a representative of the Scholastic organization for the Connecticut area. Tight deadlines, two-hour Zoom meetings, and extensive email communications were not uncommon in the two month project.
 

Understanding the complexity and scale of showcasing the remarkable work of Middle and High Schoolers across CT would aid in drafting a solutions that was easy to navigate, as well as visually supportive of the student works.

Know thy user.

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Persona 3@5x.png
Persona 2, Mason
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3 Preliminary Stylescapes 

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Stylescape2@5x.png
Stylescape3@5x.png
Approval Process

While time constraints keep these preliminary style guides were not presented to the client for direction. However, these three rough identities were presented before my civic design class, providing me with input and feedback on my creative direction. Ultimately this developed into the following identity that I presented, and reviewed with my client over Zoom.

All elements of the Visual Identity would need to be usable within an online platform, like how your seeing this here.
For SCholastics B1@5x.png

Final Screens Designs

Hover to test

Brand Mark

Brand Mark

Typography Scholastic@5x.png
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Graphic Elements

Award Icons

Button Samples

Wave Pattern

Colors

#3a5ca9

#333333

#5e98d1

#777777

#f2f2f2

Scholastic's Yellow

#ffce01

#ffffff

UserFlowChart@5x.png
This is a button
This is a Button

Shape Varients

Navigational Icons

Home / Landing
Awards Page
About + Jury

Experience the Dream.